The Person
Born in the mid-’70’s on Swedish east coast. Lived in Sweden and Spain. Both and creative artist and a Social and Cultural Analyst.
The Artist
Started with photography in my early teens. Launched MoreMi by Roger in 2014. Rebranded to PHOTO MOREMI in 2025.
PHOTO MOREMI
A photo project focused on people photogray and the rebranding of one’s visual content and visual storytelling.

THE STORY OF THE NAME
The name MOREMI is a play on words and languages tied to my journey of self-discovery. “MORE” comes from English, and “MI” from Spanish, meaning “my”, while also sounding like the English “me”.
MOREMI represents both “more me” and “more my”. It’s an open interpretation: more myself, more my way of seeing things, more my life and so on. It’s my emotional survival kit when the every day grey of office life feels overwhelming. It is also my creative and artistic alter ego, the super-me. The MOREMI.

BRANDING & PR
Not every executive, actor, politician or musician has the budget to contract a creative agency or public relations bureau.

FINE ART PORTRAITS
Photo Art is getting more and more popular every year. Why not live in a piece of art?

FASHION & INFLUENCER
Standing out in social media is no easy task. Visual content needs both good storytelling and artistic flair.
It’s all about the passion of photography and extraordinary people
PHOTO MOREMI is an artistic endeavor that allows me to be selective about my commercial assignments. Unlike a typical commercial photographic business, I primarily focus on the categories listed on this website. That said, my curiosity might lead me to explore other projects as well.
However, I’m sad to say that I do not offer wedding photography, traditional family or children portraits or photographs for passport or driving licenses.
RESPECT, LOADS OF FUN AND COOPERATION



WILL you let me SHOOT You?
Imagine yourself or your business leveling up your visual content. Perhaps this is the time to rebrand yourself visually. Do not hesitate to contact me!